The Back-to-School season is an opportune time to help connect families to health coverage through Medicaid and the Children’s Health Insurance Program (CHIP) and encourage the use of important covered services, such as immunizations and well child visits. It’s also an important time to remind people who have Medicaid or CHIP about the need to renew their coverage as states have restarted eligibility reviews and can disenroll people now that the continuous coverage requirement has expired. On this webinar, held in June 2023, speakers from CMS and the Greater Flint Health Coalition discussed the importance of immunizations, the integration of behavioral health services in schools, and how to help families maintain their coverage as states restart eligibility reviews, including an overview of CMS’ latest Medicaid and CHIP Continuous Enrollment Unwinding Communications Toolkit. The discussion also featured Connecting Kids to Coverage National Campaign resources available on InsureKidsNow.gov.