Learn about messages that can make your outreach and enrollment efforts a success. Effective messages resonate with families in a clear, compelling way and motivate them to enroll their children in health coverage through Medicaid and the Children's Health Insurance Program (CHIP).
Due to the government shutdown, updates to information on this website may be limited or delayed. State Medicaid and Children’s Health Insurance Programs (CHIP) continue to operate. Continue to work with the programs in your state to access coverage. For more information about government operating status, visit OPM.gov.