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Promoting Medicaid and CHIP during Marketplace Open Enrollment

October 26, 2016

Organizations, navigators and others helping to enroll families in health insurance play an important role connecting eligible, but unenrolled children who need health care coverage, to Medicaid and Children's Health Insurance Program (CHIP). And while enrollment in these programs is open year-round, some families may learn about their eligibility during Marketplace Open Enrollment – as this is a time of the year when attention to health coverage is high. Experts involved in recent Marketplace campaigns discussed strategies to promote Medicaid and CHIP during the Marketplace Open Enrollment period.