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Strategies for Building Media Relationships to Expand Medicaid & CHIP Outreach Efforts

June 7, 2016

Local television news programs, drive-time radio and community newspapers are just a few examples of media consumers turn to daily for information. And building relationships with these media outlets can serve as a valuable extension of on-going Medicaid and Children's Health Insurance Program (CHIP) outreach and enrollment efforts. Learn tips from journalists, organizations and public relations professionals, including how to determine which media is relevant in local outreach and how to identify the best reporters to contact.