Planning an Effective Media Strategy Webinar
January 28, 2016
Media strategies can be leveraged to bolster existing outreach efforts, and to increase audience reach and engagement. From strengthening an organization's presence on social networking platforms to implementing a digital advertising campaign, social media plans can be scalable and flexible to accommodate varying levels of effort and budget. Experts presented best practices and tips for planning a media strategy and discussed how to integrate different social media tactics into larger communications campaigns.