Maternal Health | InsureKidsNow.gov

In 2020, the maternal mortality rate in the U.S. was 24 deaths per 100,000 live births — more than three times the rate in most other high-income countries. Over 80% of pregnancy-related deaths were determined to be preventable. Together, Medicaid and CHIP cover about 42% of births in the US and play a critical role in ensuring access to care for pregnant and postpartum individuals, improving the quality of maternal health care, and addressing disparities in health outcomes and pregnant and postpartum care.

Medicaid and the Children’s Health Insurance Program (CHIP) offer free or low-cost health coverage for pregnant individuals and offer a range of services including prenatal visits, postpartum care and other comprehensive services.

Postpartum care is covered in all 50 states at least through the first 60 days. Many states have extended Medicaid and CHIP coverage to include the first 12 months of the postpartum period.

When parents have health insurance, kids are more likely to get health coverage too. When pregnant people are enrolled in Medicaid or CHIP, their newborns are automatically enrolled. Having health insurance from a young age can set kids up for a bright and healthy future.

The Connecting Kids to Coverage National Campaign has resources to inform families of these benefits and encourage utilization of maternal health services. Be sure to explore the Outreach Tool Library for additional outreach materials available to help connect families to coverage.

Digital Videos

These short videos, available in English and Spanish, remind parents that Medicaid and CHIP cover maternal care for pregnant individuals, as well as postpartum care.

Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

"Maternal Health": 15 Seconds

Poster

Download this poster—available in both English and Spanish—to help with your Medicaid and CHIP outreach initiatives.

“Maternal Health” Poster (CMS Product Number 12168)

Social Media Messages

Use these messages in your Facebook and Instagram posts, Tweets, or other messaging forums to help us spread the word about the importance of maternal health! Be sure to check out our Step-By-Step Guide to Sharing Social Media Graphics for tips on how to post our graphics on your social media accounts and our Partner Social Media Toolkit for best practices on social media outreach.

Sample Maternal Health Social Media Posts in English and Spanish

Facebook/Instagram Images

These images are specifically designed and sized for Facebook and Instagram. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365.

Twitter Images

These images are specifically designed and sized for Twitter. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365.

Public Service Announcements (PSA) Scripts

You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!

Newsletter & Article Template

Use these templates to create your own newsletter or place articles in existing newsletters.

Coming Soon

Tear Pads

See a Dentist While You're Pregnant Tear-Pads (CMS Product Number 11664)