Logo

The InsureKidsNow.gov logo visually represents the brand and helps users confirm they are on an official government website. The logo appears in two versions: a color logo in the site header and a white logo in the site footer. Both versions are clickable and always link back to the InsureKidsNow.gov homepage.

Accessibility Guidelines:

Following W3C accessibility standards and USWDS guidance, logos that act as links are considered functional images.

• Each logo must include alternative text (alt text) that tells users where the link will go (for example: "Insure Kids Now home page").
• Logos must be keyboard accessible and show a visible focus state when selected.
• Screen readers should correctly identify the logo as a link and announce its destination.

When to use each logo:

• Color logo: Display in the site header on light or neutral backgrounds.
• White logo: Display in the site footer or on dark backgrounds.

Placement:

• header logo is positioned in the top left corner of every page and is part of the site's global header.
• The footer logo is positioned in the bottom left corner within the global footer.
• Both logos maintain consistent padding and alignment relative to surrounding elements.

Behavior:

• Both logos link to the InsureKidsNow.gov homepage.
• The logo should be responsive, scaling smoothly for mobile, tablet and desktop devices.
• Hovering or focusing on the logo should show a clear visual indicator (such as an outline or underline).

Testing checklist:

• Alt text appears on hover.
• Logo receives focus with keyboard navigation.
• Screen readers announce "link, Insure Kids Now home page."
• Focus indicator is visible when the logo is selected.
• Logo redirects correctly to the homepage when clicked or activated via keyboard.