Outreach Tool Library
The Connecting Kids to Coverage National Campaign works with outreach grantees and a variety of partners—including government agencies, community organizations, health care providers, schools and others—throughout the nation, with a focus on reaching children and teens who are eligible for Medicaid and the Children’s Health Insurance Program (CHIP), but are not enrolled.
The Campaign has produced various resources to help our outreach partners connect kids to coverage and spread the word about Medicaid and CHIP resources. From customizable materials (PDF, 5.1 MB) like select posters and palmcards to social media messages and images to strategies and ideas, InsureKidsNow.gov provides a wide range of free outreach materials to help support your outreach initiatives—explore the resources!
Results
Radio PSA Script: "Vaccinations" in English
Radio PSA Script: "Youth Sports" in Spanish
Radio PSA Script: "Youth Sports" in English
Digital Video: "Cuidado Materno" in Spanish

- Digital Video: "Cuidado Materno" in Spanish
- Digital Video Storyboard: "Cuidado Materno" in Spanish
- Digital Video Script: "Cuidado Materno" in Spanish
These short videos, available in English and Spanish, remind parents that Medicaid and CHIP cover maternal care for pregnant women, as well as postpartum care.
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video: "Maternal Care" in English

- Digital Video: "Maternal Care" in English
- Digital Video Storyboard: "Maternal Care" in English
- Digital Video Script: "Maternal Care" in English
These short videos, available in English and Spanish, remind parents that Medicaid and CHIP cover maternal care for pregnant women, as well as postpartum care.
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Radio PSA Script: "Maternal Health" in Spanish
Radio PSA Script: "Maternal Health" in English
Radio PSA Script: General Outreach in Spanish

Radio PSA Script: General Outreach in Spanish (PDF, 238.38 KB)
Radio PSA Script: General Outreach in English

Radio PSA Script: General Outreach in English (PDF, 412.45 KB)
Radio PSA Script: "Year-Round Enrollment" in Spanish

Radio PSA Script: "Year-Round Enrollment" in Spanish (PDF, 164.9 KB)
Radio PSA Script: "Year-Round Enrollment" in English

Radio PSA Script: "Year-Round Enrollment" in English (PDF, 150.35 KB)
Radio PSA Script: "Back-to-School" in Spanish

Radio PSA Script: "Back-to-School" in Spanish (PDF, 120.44 KB)
Radio PSA Script: "Back-to-School" in English

Radio PSA Script: "Back-to-School" in English (PDF, 133.73 KB)
Radio PSA Script: "Tranquilidad" in Spanish

Radio PSA Script: "Tranquilidad" in Spanish (PDF, 123.98 KB)
Radio PSA Script: "Peace of Mind" in English

Radio PSA Script: "Peace of Mind" in English (PDF, 123.54 KB)
Radio PSA Script: “Vision Care” in Spanish

Radio PSA Script: “Vision Care” in Spanish (PDF, 129.5 KB)
Radio PSA Script: “Vision Care” in English

Radio PSA Script: “Vision Care” in English (PDF, 121.77 KB)
Digital Video "Call Today" Spanish

- Digital Video: “Call Today” in Spanish
- Digital Video Storyboard: “Call Today” in Spanish (PDF, 980.94 KB)
- Digital Video Script: “Call Today” in Spanish (PDF, 135.63 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Call Today" English

- Digital Video: “Call Today” in English
- Digital Video Storyboard: “Call Today” in English (PDF, 282.59 KB)
- Digital Video Script: “Call Today” in English (PDF, 70.12 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Mental Health Can’t Wait" Spanish

- Digital Video: "Mental Health Can’t Wait" in Spanish
- Digital Video Storyboard: "Mental Health Can’t Wait" in Spanish (PDF, 393.77 KB)
- Digital Video Script: "Mental Health Can’t Wait" in Spanish (PDF, 145.66 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Mental Health Can’t Wait" English

- Digital Video: "Mental Health Can’t Wait" in English
- Digital Video Storyboard: "Mental Health Can’t Wait" in English (PDF, 370.33 KB)
- Digital Video Script: “Mental Health Can’t Wait” in English (PDF, 160.13 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Missed Care" Spanish

- Digital Video: "Missed Care" in Spanish
- Digital Video Storyboard: "Missed Care" in Spanish (PDF, 268.79 KB)
- Digital Video Script: "Missed Care" in Spanish (PDF, 127.45 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Missed Care" English

- Digital Video: "Missed Care" in English
- Digital Video Storyboard: "Missed Care" in English (PDF, 221.11 KB)
- Digital Video Script: "Missed Care" in English (PDF, 101.94 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Video "Vision Health" Spanish

- Digital Video: “Vision Health” in Spanish
- Digital Video Storyboard: “Vision Health” in Spanish (PDF, 293.43 KB)
- Digital Video Script: “Vision Health” in Spanish (PDF, 134.89 KB)
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.