You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Use the sample pitch letter to reach out to stations in your community. Be sure to read our 10 Tips for Putting Public Service Announcements to Work (PDF, 818.48 KB) to help increase the effectiveness of your campaigns!
PSA Pitch Letters
- PSA Partner Pitch Letter Template in English (PDF, 167.99 KB)
- PSA Partner Pitch Letter Template in Spanish (PDF, 205.64 KB)
Radio PSAs
Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
- Radio PSA "Peace of Mind" in English (MP3, 1.15 MB)
- Radio PSA Script "Peace of Mind" in English (PDF, 118.26 KB)
- Radio PSA "Tranquilidad" in Spanish (MP3, 1.15 MB)
- Radio PSA Script "Tranquilidad" in Spanish (PDF, 115.44 KB)
Television PSAs
Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
:30 Seconds
- TV PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 1.49 MB)
- TV PSA Script: "Peace of Mind" in English (PDF, 123.64 KB)
- TV PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 1.49 MB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 168.13 KB)
:15 Seconds
- Video PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 998.94 KB)
- TV PSA Script: "Peace of Mind" in English (PDF, 101.85 KB)
- Video PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 988.75 KB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 135.07 KB)
Digital Videos
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
"Flu" :15 Seconds
- Digital Video: "Flu" in English
- Digital Video Storyboard: "Flu" in English (PDF, 311.15 KB)
- Digital Video Script: "Flu" in English (PDF, 104.15 KB)
- Digital Video: "Flu" in Spanish
- Digital Video Storyboard: "Flu" in Spanish (PDF, 344.12 KB)
- Digital Video Script: "Flu" in Spanish (PDF, 136.35 KB)
"Vaccinations" :15 Seconds
- Digital Video: "Vaccinations" in English
- Digital Video Storyboard: "Vaccinations" in English (PDF, 501.18 KB)
- Digital Video Script: "Vaccinations" in English (PDF, 94.15 KB)
- Digital Video: "Vaccinations" in Spanish
- Digital Video Storyboard: "Vaccinations" in Spanish (PDF, 166.31 KB)
- Digital Video Script: "Vaccinations" in Spanish (PDF, 166.31 KB)
"Dental Health":15 Seconds
- Digital Video: "Dental Health" in English
- Digital Video Storyboard: "Dental Health" in English (PDF, 189.95 KB)
- Digital Video Script: "Dental Health" in English (PDF, 59.65 KB)
- Digital Video: "Dental Health" in Spanish
- Digital Video Storyboard: "Dental Health" in Spanish (PDF, 197.5 KB)
- Digital Video Script: "Dental Health" in Spanish (PDF, 128.37 KB)
"Smiles for School" :15 Seconds
- Digital Video: “Smiles for School” in English
- Digital Video Storyboard: “Smiles for School” in English (PDF, 288.21 KB)
- Digital Video Script: “Smiles for School” in English (PDF, 111.8 KB)
- Digital Video: “Smiles for School” in Spanish
- Digital Video Storyboard: “Smiles for School” in Spanish (PDF, 1.04 MB)
- Digital Video Script: “Smiles for School” in Spanish (PDF, 177.02 KB)
"Take Care of Teeth": 15 Seconds
"Mental Health":15 Seconds
- Digital Video: "Mental Health" in English
- Digital Video Storyboard: "Mental Health" in English (PDF, 200.43 KB)
- Digital Video Script: "Mental Health" in English (PDF, 100.95 KB)
- Digital Video: "Mental Health" in Spanish
- Digital Video Storyboard: "Mental Health" in Spanish (PDF, 208.25 KB)
- Digital Video Script: "Mental Health" in Spanish (PDF, 171.12 KB)
"School-Based Outreach":15 Seconds
"Vision Health": 15 Seconds
- Digital Video: “Vision Health” in English
- Digital Video Storyboard: “Vision Health” in English (PDF, 286.81 KB)
- Digital Video Script: “Vision Health” in English (PDF, 85.35 KB)
- Digital Video: “Vision Health” in Spanish
- Digital Video Storyboard: “Vision Health” in Spanish (PDF, 293.43 KB)
- Digital Video Script: “Vision Health” in Spanish (PDF, 134.89 KB)
"Missed Care":15 Seconds
- Digital Video: "Missed Care" in English
- Digital Video Storyboard: "Missed Care" in English (PDF, 221.11 KB)
- Digital Video Script: "Missed Care" in English (PDF, 101.94 KB)
- Digital Video: "Missed Care" in Spanish
- Digital Video Storyboard: "Missed Care" in Spanish (PDF, 268.79 KB)
- Digital Video Script: "Missed Care" in Spanish (PDF, 127.45 KB)
"Missed Care":30 Seconds
- Digital Video: "Missed Care" in English
- Digital Video Storyboard: "Missed Care" in English (PDF, 531.11 KB)
- Digital Video Script: "Missed Care" in English (PDF, 99.38 KB)
- Digital Video: "Missed Care" in Spanish
- Digital Video Storyboard: "Missed Care" in Spanish (PDF, 310.78 KB)
- Digital Video Script: "Missed Care" in Spanish (PDF, 128.85 KB)
"Missed Care: Mental Health Can’t Wait" :30 Seconds
"Call Today" :15 Seconds
- Digital Video: “Call Today” in English
- Digital Video Storyboard: “Call Today” in English (PDF, 282.59 KB)
- Digital Video Script: “Call Today” in English (PDF, 70.12 KB)
- Digital Video: “Call Today” in Spanish
- Digital Video Storyboard: “Call Today” in Spanish (PDF, 980.94 KB)
- Digital Video Script: “Call Today” in Spanish (PDF, 135.63 KB)
PSA Scripts
- Radio PSA Script: "Peace of Mind" in English (PDF, 123.54 KB)
- Radio PSA Script: "Tranquilidad" in Spanish (PDF, 123.98 KB)
- Radio PSA Script: "Back-to-School" in English (PDF, 99.54 KB)
- Radio PSA Script: "Back-to-School" in Spanish (PDF, 104.33 KB)
- Radio PSA Script: "Year-Round Enrollment" in English (PDF, 150.35 KB)
- Radio PSA Script: "Year-Round Enrollment" in Spanish (PDF, 164.9 KB)
- Radio PSA Script: General Outreach in English (PDF, 412.45 KB)
- Radio PSA Script: General Outreach in Spanish (PDF, 238.38 KB)