You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Use the sample pitch letter to reach out to stations in your community. Be sure to read our 10 Tips for Putting Public Service Announcements to Work (PDF, 818.48 KB) to help increase the effectiveness of your campaigns!
PSA Pitch Letters
- PSA Partner Pitch Letter Template in English (PDF, 39.14 KB)
- PSA Partner Pitch Letter Template in Spanish (PDF, 247.09 KB)
Radio PSAs
Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2021.
- Radio PSA "Peace of Mind" in English (MP3, 1.15 MB)
- Radio PSA Script "Peace of Mind" in English (PDF, 118.26 KB)
- Radio PSA "Tranquilidad" in Spanish (MP3, 1.15 MB)
- Radio PSA Script "Tranquilidad" in Spanish (PDF, 115.44 KB)
Television PSAs
Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2021.
:30 Seconds
- TV PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 1.49 MB)
- TV PSA Script: "Peace of Mind" in English (PDF, 123.64 KB)
- TV PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 1.5 MB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 168.13 KB)
:15 Seconds
- Video PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 998.94 KB)
- TV PSA Script: "Peace of Mind" in English (PDF, 101.85 KB)
- Video PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 988.75 KB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 135.07 KB)
Digital Videos
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
"Flu" :15 Seconds
- Digital Video: "Flu" in English
- Digital Video Storyboard: "Flu" in English (PDF, 311.15 KB)
- Digital Video Script: "Flu" in English (PDF, 104.15 KB)
- Digital Video: "Flu" in Spanish
- Digital Video Storyboard: "Flu" in Spanish (PDF, 344.12 KB)
- Digital Video Script: "Flu" in Spanish (PDF, 136.35 KB)
"Vaccinations" :15 Seconds
- Digital Video: "Vaccinations" in English
- Digital Video Storyboard: "Vaccinations" in English (PDF, 501.18 KB)
- Digital Video Script: "Vaccinations" in English (PDF, 94.15 KB)
- Digital Video: "Vaccinations" in Spanish
- Digital Video Storyboard: "Vaccinations" in Spanish (PDF, 166.31 KB)
- Digital Video Script: "Vaccinations" in Spanish (PDF, 166.31 KB)
"Dental Health":15 Seconds
- Digital Video: "Dental Health" in English
- Digital Video Storyboard: "Dental Health" in English (PDF, 189.95 KB)
- Digital Video Script: "Dental Health" in English (PDF, 59.65 KB)
- Digital Video: "Dental Health" in Spanish
- Digital Video Storyboard: "Dental Health" in Spanish (PDF, 197.5 KB)
- Digital Video Script: "Dental Health" in Spanish (PDF, 128.37 KB)
"Missed Care":15 Seconds
- Digital Video: "Missed Care" in English
- Digital Video Storyboard: "Missed Care" in English (PDF, 221.11 KB)
- Digital Video Script: "Missed Care" in English (PDF, 101.94 KB)
- Digital Video: "Missed Care" in Spanish
- Digital Video Storyboard: "Missed Care" in Spanish (PDF, 268.79 KB)
- Digital Video Script: "Missed Care" in Spanish (PDF, 127.45 KB)
"Missed Care":30 Seconds
- Digital Video: "Missed Care" in English
- Digital Video Storyboard: "Missed Care" in English (PDF, 531.11 KB)
- Digital Video Script: "Missed Care" in English (PDF, 99.38 KB)
- Digital Video: "Missed Care" in Spanish
- Digital Video Storyboard: "Missed Care" in Spanish (PDF, 310.78 KB)
- Digital Video Script: "Missed Care" in Spanish (PDF, 128.85 KB)
PSA Scripts
- Radio PSA Script: "Peace of Mind" in English (PDF, 123.54 KB)
- Radio PSA Script: "Tranquilidad" in Spanish (PDF, 123.98 KB)
- Radio PSA Script: "Back-to-School" in English (PDF, 99.54 KB)
- Radio PSA Script: "Back-to-School" in Spanish (PDF, 104.33 KB)
- Radio PSA Script: "Year-Round Enrollment" in English (PDF, 152.95 KB)
- Radio PSA Script: "Year-Round Enrollment" in Spanish (PDF, 174.04 KB)
- Radio PSA Script: General Outreach in English (PDF, 196.28 KB)
- Radio PSA Script: General Outreach in Spanish (PDF, 254.24 KB)