Blood Lead Screenings

October 24 – 30, 2021 is Lead Poisoning Prevention Week. About 3.3 million American families have children under 6 years of age at risk of exposure to lead. Medicaid and CHIP cover blood lead screening tests for children. Families and Campaign partners can get more information here: CDC - National Lead Poisoning Prevention Week

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Public Service Announcements (PSAs)

You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Use the sample pitch letter to reach out to stations in your community. Be sure to read our 10 Tips for Putting Public Service Announcements to Work  (PDF, 818.48 KB)  to help increase the effectiveness of your campaigns!

PSA Pitch Letters

Radio PSAs

Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

Television PSAs

Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

:30 Seconds

:15 Seconds

Digital Videos

These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!

Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

"Flu" :15 Seconds

"Vaccinations" :15 Seconds

"Dental Health":15 Seconds

"Smiles for School" :15 Seconds

"Take Care of Teeth": 15 Seconds

"Mental Health":15 Seconds

"School-Based Outreach":15 Seconds

"Vision Health": 15 Seconds

"Missed Care":15 Seconds

"Missed Care":30 Seconds

""

"Missed Care: Mental Health Can’t Wait" :30 Seconds

""

"Call Today" :15 Seconds

PSA Scripts