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Outreach Tool Library

The Connecting Kids to Coverage National Campaign works with outreach grantees and a variety of partners—including government agencies, community organizations, health care providers, schools and others—throughout the nation, with a focus on reaching children and teens who are eligible for Medicaid and the Children’s Health Insurance Program (CHIP), but are not enrolled.

The Campaign has produced various resources to help our outreach partners connect kids to coverage and spread the word about Medicaid and CHIP resources. From customizable materials like select posters and palmcards to social media messages and images to strategies and ideas, InsureKidsNow.gov provides a wide range of free outreach materials to help support your outreach initiatives—explore the resources below!


Online Materials

Social Media Messages

Use these messages in your Facebook posts, Tweets, or other messaging forums to help us spread the word! Be sure to check out our Step-By-Step Guide to Social Sharing Guide for tips on how to post our graphics on your social media accounts.

Facebook Images

These images are specifically designed for the best-sized images for sharing on Facebook. Download and share them on your account!

Twitter Images

These images are specifically designed for the best-sized images for Twitter. Download and tweet these to your followers on your account and use our hashtag #Enroll365!

Web Banners & Buttons

Use web buttons and banners to link online traffic to Healthcare.gov where visitors can find more information about their states' programs and how to enroll or the InsureKidsNow.gov Find A Dentist page. Each .zip folder includes three standard web banner and button sizes, as well as posting instructions. Place these banners and buttons on your website!

Find a Dentist Widget

Post the InsureKidsNow.gov Find a Dentist for your kid widget on your organization's website and bring that powerful search function to your site's users! With this tool you and your site can help users find a dentist in their area that accepts Medicaid & CHIP.

Print Materials

We can help customize some of the print materials for your state or local campaign! Please read our Customization Guide for instructions.

Palmcards

Download these palmcards – available in many languages – to help with your outreach initiatives. Many are available for ordering and customization – read our Customization Guide for details on ordering and instructions!

"Bubbles" Palmcard (CMS Product Number 11645)

"Blanket" Palmcard (CMS Product Number11657)

Posters

Download posters–available in many languages–to help with your outreach initiatives. Many are available for free request or customization–read our Customization Guide for ordering details and instructions!

"Teen" Poster (CMS Product Number 11755)

"Kid in Charge" Poster (CMS Product Number 11790)

"Bubbles" Poster (CMS Product Number 11644)

"Blanket" Poster (CMS Product Number 11656)

Flyers

Download or these flyers to help with your outreach activities.

Text4Baby Flyer (CMS Product Number 11914)

Direct Mail Inserts

Include these letters in mailings as part of your outreach campaigns.

Tear-Pads

These great tear pads are available to help with your outreach initiatives. Many are available for customization–read our Customization Guide for details and instructions!

Text4Baby Tear-Pad (CMS Product Number 11613)

Infographics

Share these images with your network on social media or include in other online communications.

 

This infographic highlights the coverage gaps and health outcome disparities for Hispanic children.

Newsletter & Article Templates

Use these templates to create your own newsletter or articles in existing newsletters.

 

Template newsletter articles to promote "Think Teeth" materials for pregnant women, parents, and caregivers

  • Newsletter Templates: Targeted Audience "Think Teeth" in English
  • Newsletter Templates: Targeted Audience "Think Teeth" in Spanish
 

Template "Think Teeth" newsletter articles for general audiences

  • Template Newsletter Articles: General Audience "Think Teeth" in English
  • Template Newsletter Articles: General Audience "Think Teeth" in Spanish
 

"Year-Round Enrollment" Newsletter Template

  • Newsletter Template: "Year-Round Enrollment" in English
  • Newsletter Template: "Year-Round Enrollment" in Spanish
 

"Back-to-School" Newsletter Template

  • Newsletter Template: "Back-to-School" in English
  • Newsletter Template: "Back-to-School" in Spanish
 

"Year-Round Enrollment" Ready-Made Article

  • Ready-Made Article: "Year-Round Enrollment" in English
  • Ready-Made Article: "Year-Round Enrollment" in Spanish
 

"Back-to-School" Ready-Made Article

  • Ready-Made Article: "Back-to-School" in English
  • Ready-Made Article: "Back-to-School" in Spanish
 

"Multicultural Outreach" Ready-Made Article

  • Ready-Made Article: "Multicultural Outreach" in English
  • Ready-Made Article: "Multicultural Outreach" in Spanish

Presentation Templates

Use these Microsoft PowerPoint templates to create your own presentations about Medicaid and CHIP child enrollment.

Toolkits

Back-To-School Toolkit

Use these resources for to cultivate relationships and partnerships to get kids covered and keep them covered.

Tips & Ideas

Read these great tips and ideas you can use to target specific communities and partners as part of your outreach efforts.

Fact Sheets

Distribute these great talking points and facts to help your outreach and enrollment efforts.

Get Covered. Get in the Game. Fact Sheet for Coaches (CMS Product Number 11803)

Public Service Announcements (PSAs)

You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Use the sample pitch letter to reach out to stations in your community. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!

PSA Pitch Letters

Radio PSAs

Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2019.

Television PSAs

Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2019.

PSA Scripts