Peace of Mind | InsureKidsNow.gov

Resources to remind parents and caretakers that with Medicaid and the Children’s Health Insurance Program (CHIP), parents get the peace of mind that comes with knowing their children have access to essential medical care, such as preventive services or emergency care should they get sick or injured. The resources also remind parents that even if they have applied before and were not able to obtain coverage, they may now be eligible. All of the resources are available in English in Spanish; some materials will be available in additional languages soon. Read our Customization Guide for details and instructions on how the palmcard and poster can be customized for your organization!

Digital Videos

Use these short videos on social media, post on websites, digital signage and more to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

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Radio PSAs

Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.

PSA Scripts

You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!

Palmcard

Download this palmcard—available in both English and Spanish —to help with Medicaid and CHIP outreach initiatives.

Peace of Mind Palmcard (CMS Product No. 12092)

Poster

Download this poster—available in both English and Spanish—to help with your Medicaid and CHIP outreach initiatives.

"Peace of Mind" Poster (CMS Product No. 12093)

Direct Mail Insert

Include these letters in hardcopy mailings as part of your outreach campaigns.

Peace of Mind Direct Mail Insert for Parents (CMS Product No. 12094)

Web Button

Great to place on websites or in newsletters, use these web buttons to direct families to the “Find Coverage for Your Family” map on InsureKidsNow.gov. Each .zip folder includes three standard web button sizes, as well as posting instructions.

Social Media Messages

Use these messages in your Facebook posts, Tweets, or other messaging forums to help us spread the word!

Sample Peace of Mind Social Media Posts in English and Spanish

Facebook Image

These images are specifically designed and sized for sharing on Facebook. Download and share them on your account!

Twitter Image

These images are specifically designed and sized for Twitter. Download and tweet these to your followers on your account and use our #Enroll365 hashtag!

Newsletter & Article Template