
Resources to remind parents and caretakers that with Medicaid and the Children’s Health Insurance Program (CHIP), parents get the peace of mind that comes with knowing their children have access to essential medical care, such as preventive services or emergency care should they get sick or injured. The resources also remind parents that even if they have applied before and were not able to obtain coverage, they may now be eligible. All of the resources are available in English in Spanish; some materials will be available in additional languages soon. Read our Customization Guide (PDF, 6.32 MB) for details and instructions on how the palmcard and poster can be customized for your organization!
Television PSAs
Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
:30 Seconds
- TV PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 1.49 MB)
- TV PSA Script: "Peace of Mind" in English (PDF, 123.64 KB)
- TV PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 1.49 MB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 168.13 KB)
:15 Seconds
- Video PSA "Peace of Mind" in English
- TV PSA Storyboard: "Peace of Mind" in English (PDF, 998.94 KB)
- TV PSA Script: "Peace of Mind" in English (PDF, 101.85 KB)
- Video PSA "Tranquilidad" in Spanish
- TV PSA Storyboard: "Tranquilidad" in Spanish (PDF, 988.75 KB)
- TV PSA Script: "Tranquilidad" in Spanish (PDF, 135.07 KB)
Radio PSAs
Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
- Radio PSA "Peace of Mind" in English (MP3, 1.15 MB)
- Radio PSA Script "Peace of Mind" in English (PDF, 118.26 KB)
- Radio PSA "Tranquilidad" in Spanish (MP3, 1.15 MB)
- Radio PSA Script "Tranquilidad" in Spanish (PDF, 115.44 KB)
PSA Scripts
You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work (PDF, 818.48 KB) to help increase the effectiveness of your campaigns!
- Radio PSA Script: "Peace of Mind" in English (PDF, 123.54 KB)
- Radio PSA Script: "Tranquilidad" in Spanish (PDF, 123.98 KB)
Palmcard
Download this palmcard—available in both English and Spanish —to help with Medicaid and CHIP outreach initiatives.
Peace of Mind Palmcard (CMS Product No. 12092)
- Palmcard: "Peace of Mind" for Parents in English (PDF, 167.6 KB)
- Palmcard: "Peace of Mind" for Parents in Spanish (PDF, 172.64 KB)
- Palmcard: "Peace of Mind" for Parents in Arabic (PDF, 797.57 KB)
- Palmcard: "Peace of Mind" for Parents in Burmese (PDF, 714.7 KB)
- Palmcard: "Peace of Mind" for Parents in Chinese (PDF, 883.36 KB)
- Palmcard: "Peace of Mind" for Parents in Farsi (PDF, 756.19 KB)
- Palmcard: "Peace of Mind" for Parents in Haitian Creole (PDF, 699.81 KB)
- Palmcard: "Peace of Mind" for Parents in Hmong (PDF, 717.91 KB)
- Palmcard: "Peace of Mind" for Parents in Korean (PDF, 844.89 KB)
- Palmcard: "Peace of Mind" for Parents in Portuguese (PDF, 728.39 KB)
- Palmcard: "Peace of Mind" for Parents in Russian (PDF, 719.67 KB)
- Palmcard: "Peace of Mind" for Parents in Somali (PDF, 784.98 KB)
- Palmcard: "Peace of Mind" for Parents in Tagalog (PDF, 697.73 KB)
- Palmcard: "Peace of Mind" for Parents in Vietnamese (PDF, 716.97 KB)
Poster
Download this poster—available in both English and Spanish—to help with your Medicaid and CHIP your outreach initiatives.
"Peace of Mind" Poster (CMS Product No. 12093)
- Poster: "Peace of Mind" for Parents in English (PDF, 331.01 KB)
- Poster: "Peace of Mind" for Parents in Spanish (PDF, 338.03 KB)
- Poster: "Peace of Mind" for Parents in Arabic (PDF, 1.42 MB)
- Poster: "Peace of Mind" for Parents in Burmese (PDF, 1.4 MB)
- Poster: "Peace of Mind" for Parents in Chinese (PDF, 1.48 MB)
- Poster: "Peace of Mind" for Parents in Farsi (PDF, 1.46 MB)
- Poster: "Peace of Mind" for Parents in Haitian Creole (PDF, 1.37 MB)
- Poster: "Peace of Mind" for Parents in Hmong (PDF, 1.37 MB)
- Poster: "Peace of Mind" for Parents in Korean (PDF, 1.45 MB)
- Poster: "Peace of Mind" for Parents in Portuguese (PDF, 1.38 MB)
- Poster: "Peace of Mind" for Parents in Russian (PDF, 1.42 MB)
- Poster: "Peace of Mind" for Parents in Somali (PDF, 1.44 MB)
- Poster: "Peace of Mind" for Parents in Tagalog (PDF, 1.37 MB)
- Poster: "Peace of Mind" for Parents in Vietnamese (PDF, 1.39 MB)
Direct Mail Insert
Include these letters in hardcopy mailings as part of your outreach campaigns.
Peace of Mind Direct Mail Insert for Parents (CMS Product No. 12094)
- Direct Mail Insert: "Peace of Mind" for Parents in English (PDF, 124.08 KB)
- Direct Mail Insert: "Peace of Mind" for Parents in Spanish (PDF, 131.76 KB)
Web Button
Great to place on websites or in newsletters, use these web buttons to direct families to the “Find Coverage for Your Family” map on InsureKidsNow.gov. Each .zip folder includes three standard web button sizes, as well as posting instructions.
- Web Button: "One Less Thing" English (ZIP, 113.64 KB)
- Web Button: "One Less Thing" Spanish (ZIP, 114.82 KB)
- Web Button: "Rest Easy" English (ZIP, 126.52 KB)
- Web Button: "Rest Easy" Spanish (ZIP, 127.5 KB)
Social Media Messages
Use these messages in your Facebook posts, Tweets, or other messaging forums to help us spread the word!
- Sample Peace of Mind Social Media Posts in English and Spanish (PDF, 308.57 KB)
Facebook Image
These images are specifically designed and sized for sharing on Facebook. Download and share them on your account!
- Facebook Image: “Rest Easy” in English (Photo) (PNG, 910.56 KB)
- Facebook Image: “Rest Easy” in Spanish (Photo) (PNG, 914.29 KB)
- Facebook Image: “Rest Easy” in English (Illustrated) (PNG, 191.13 KB)
- Facebook Image: “Rest Easy” in Spanish (Illustrated) (PNG, 206.42 KB)
- Facebook Image: “Covered” in English (Photo) (PNG, 778.35 KB)
- Facebook Image: “Covered” in Spanish (Photo) (PNG, 841.5 KB)
- Facebook Image: “Covered” in English (Illustrated) (PNG, 220.73 KB)
- Facebook Image: “Covered” in Spanish (Illustrated) (PNG, 230.21 KB)
- Facebook Image: “Less to Worry About” in English (Photo) (PNG, 903.05 KB)
- Facebook Image: “Less to Worry About” in Spanish (Photo) (PNG, 907.93 KB)
- Facebook Image: “Less to Worry About” in English (Illustrated) (PNG, 263.1 KB)
- Facebook Image: “Less to Worry About” in Spanish (Illustrated) (PNG, 274.21 KB)
- Facebook Image: “Doctor Visit” in English (Photo) (PNG, 776.91 KB)
- Facebook Image: “Doctor Visit” in Spanish (Photo) (PNG, 738.41 KB)
- Facebook Image: “Doctor Visit” in English (Illustrated) (PNG, 272.28 KB)
- Facebook Image: “Doctor Visit” in Spanish (Illustrated) (PNG, 281.98 KB)
Twitter Image
These images are specifically designed and sized for Twitter. Download and tweet these to your followers on your account and use our #Enroll365 hashtag!
- Twitter Image: “Rest Easy” in English (Photo) (PNG, 965.09 KB)
- Twitter Image: “Rest Easy” in Spanish (Photo) (PNG, 968.77 KB)
- Twitter Image: “Rest Easy” in English (Illustrated) (PNG, 258.6 KB)
- Twitter Image: “Rest Easy” in Spanish (Illustrated) (PNG, 271.56 KB)
- Twitter Image: “Covered” in English (Photo) (PNG, 766.78 KB)
- Twitter Image: “Covered” in Spanish (Photo) (PNG, 853.98 KB)
- Twitter Image: “Covered” in English (Illustrated) (PNG, 300.11 KB)
- Twitter Image: “Covered” in Spanish (Illustrated) (PNG, 313.98 KB)
- Twitter Image: “Less to Worry About” in English (Photo) (PNG, 980.87 KB)
- Twitter Image: “Less to Worry About” in Spanish (Photo) (PNG, 956.88 KB)
- Twitter Image: “Less to Worry About” in English (Illustrated) (PNG, 344.47 KB)
- Twitter Image: “Less to Worry About” in Spanish (Illustrated) (PNG, 351.42 KB)
- Twitter Image: “Doctor Visit” in English (Photo) (PNG, 522.12 KB)
- Twitter Image: “Doctor Visit” in Spanish (Photo) (PNG, 521.47 KB)
- Twitter Image: “Doctor Visit” in English (Illustrated) (PNG, 253.21 KB)
- Twitter Image: “Doctor Visit” in Spanish (Illustrated) (PNG, 258.81 KB)
Newsletter & Article Template
Use these templates to create your own newsletter or articles in existing newsletters.
"Peace of Mind" Newsletter Template
- Newsletter Template "Peace of Mind" in English (PDF, 79.58 KB)
- Newsletter Template "Peace of Mind" in Spanish (PDF, 180.36 KB)
Email Signature
Add one of these images as your email signature to spread the word about Medicaid and CHIP. We've created a Guide (PDF, 858.41 KB) to walk through the steps.
- Email Signature Image: "One Less Thing" English (PNG, 135.71 KB)
- Email Signature Image: "One Less Thing" Spanish (PNG, 135.72 KB)