Back-to-School & School-Based Outreach
During the school year, there are a variety of ways to let parents and caregivers know that their children and teens may be eligible for free or low-cost health insurance through Medicaid and the Children's Health Insurance Program (CHIP). With health insurance, they can get the immunizations, check-ups, eye exams, dental visits and other care they may need to fully participate in classroom, after-school and summer activities. Schools are great partners to help reach and enroll families with children who are eligible for Medicaid and CHIP.
Back-to-School & School-Based Outreach Materials
The Campaign has outreach tools and materials to support school-based outreach efforts. Below are outreach materials specifically tailored for Back-to-School and other school-based outreach. You can learn about how others have used these and other campaign materials in our eNewsletters, webinars, and videos.
Campaign materials—including tools for other initiatives—can be found in the Outreach Tool Library.
Use this go-to resource to cultivate relationships with school staff and to partner with schools on activities to get kids covered and keep them covered.
Tips & Ideas
These tips and ideas can help in planning out school-based outreach activities.
Download or request this palmcard—available in different languages—to help with your Back-to-School outreach initiative. Read our Customization Guide for details and instructions on how the palmcard can be customized for your organization!
"School Bus" Palmcard (CMS Product Number 11667)
Download or request this poster—available in different languages—to help with your Back-to-School outreach initiative. Read our Customization Guide for details and instructions on how the poster can be customized for your organization!
"School Bus" Poster (CMS Product Number 11668)
Social Media Messages
Use these messages in your Facebook posts, Tweets, or other messaging forums to help us spread the word! Be sure to check out our Step-By-Step Guide to Social Sharing Guide for tips on how to post our graphics on your social media accounts.
These specially-designed images are the best size to use on Facebook. Download and share them on your account to help us spread the word!
These specially-designed images are the best size to use on Twitter. Download and tweet these to your followers on your account to help us spread the word.
Web Banners & Buttons
Use web banners and buttons to link online traffic to HealthCare.gov where visitors can find more information about their states' programs. Each .zip folder includes three standard web banner and button sizes, as well as posting instructions. Place these banners and buttons on your website!
Newsletter & Article Templates
Use these templates to create your own newsletter or articles in existing newsletters.
"Back-to-School" Newsletter Template
- Newsletter Template: "Back-to-School" in English
- Newsletter Template: "Back-to-School" in Spanish
"Back-to-School" Ready-Made Article
- Ready-Made Article: "Back-to-School" in English
- Ready-Made Article: "Back-to-School" in Spanish
Public Service Announcement (PSA) Scripts
You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!