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Connecting Kids to Coverage National Campaign

The Connecting Kids to Coverage National Campaign, a national outreach and enrollment initiative funded under the Children's Health Insurance Program Reauthorization Act (CHIPRA) and the Affordable Care Act, reaches out to families with children and teens eligible for Medicaid and the Children's Health Insurance Program (CHIP) to:

  • Raise awareness about health coverage available under these programs;
  • Create opportunities for families to get their eligible children and teens signed up for coverage;
  • Motivate parents to enroll their children and teens and renew their coverage; and
  • Provide outreach guides and toolkits that can be used to help states, community organizations, schools, health care providers and others organize and conduct successful outreach activities.

The Campaign lets families know who is eligible, what benefits children can get and how to apply for coverage. We are especially appreciative of the support from national, regional and local organizations working with the Centers for Medicare & Medicaid (CMS) to spread the word about Medicaid and CHIP.

Interested in learning more about the Connecting Kids to Coverage National Campaign? Need help getting outreach and enrollment activities started? Email us at