Back-to-School Outreach and Enrollment: Tactics and Resources for Success
July 31, 2014
The Back-to-School season is an especially important time of the year to remind families with eligible children that enrollment in Medicaid and CHIP is year-round as parents equip their children with the essentials to head back to the classroom. This webinar focuses on ways to reinvigorate Back-to-School outreach and enrollment efforts. Organizations that have implemented effective tactics shared their success stories and Campaign Back-to-School resources to help spread the word about free or low-cost coverage were highlighted.
Medicaid and CHIP Outreach and Enrollment Considerations in Immigrant Communities
July 17, 2014
Reaching and enrolling immigrant children or children in mixed immigration status families in Medicaid and the Children’s Health Insurance Program (CHIP) present unique challenges. This webinar explains the eligibility rules and enrollment procedures that apply to this group and also presents outreach strategies for ensuring the most effective communication with families.
Enrolling Vulnerable Youth in Medicaid and CHIP
May 22, 2014
Children who are homeless or aging out of foster care are among the most vulnerable. They often lack access to essential health services. Many of these children are eligible for Medicaid and the Children’s Health Insurance Program (CHIP) but not enrolled, and the Affordable Care Act extends Medicaid coverage to youth aging out of foster care until they are 26 years old. This webinar explores the special considerations for reaching vulnerable youth and features insight from experts on conducting outreach and enrollment to this population.
Enrolling Eligible Children & Teens in Medicaid and CHIP Year Round
April 3, 2014
Individuals who are eligible for Medicaid and CHIP can enroll in health coverage any day of the year. The Open Enrollment period for qualified health plans in the Marketplace ended March 31, 2014 -- but it's important to be sure families with Medicaid-eligible children and teens know that it's not too late to apply for coverage. Parents who are eligible for Medicaid can sign up as well! This webinar showcased the Connecting Kids to Coverage National Campaign's latest outreach push, starting in spring 2014, and featured new resources to help spread the enrollment message. Partner organizations shared how they plan to ramp up their enrollment efforts in the weeks and months ahead and a featured speaker spoke about using real stories of families benefiting from Medicaid and CHIP to raise awareness of these programs among eligible families and others.
Getting Eligible Teens Enrolled
February 12, 2014
Eligible teens are less likely to be enrolled in Medicaid and CHIP than younger children. This webinar explored reasons why this age group is particularly challenging to enroll in these programs. Organizations shared strategies to reach teens and their parents by collaborating with schools, community organizations and other groups that work with teens. A new teen-specific Campaign flyer and other resources were highlighted.
Outreach and Enrollment When Families are Seeking Health Services
December 12, 2013
Doctors, nurses, health center and department of health staff can be important messengers for information about health insurance. Hear successful strategies for conducting outreach to families seeking health care for their children and using this as an opportunity to educate and enroll eligible children and parents in free or low-cost coverage through Medicaid and CHIP.
Think Teeth: New Developments in Medicaid and Children’s Oral Health
September 26, 2013
Hear from experts showcasing research about the progress made on ensuring that children enrolled in Medicaid get preventive dental services, as well as research about the connection between well-child visits to a pediatrician and age of first dental visit. This webinar also features new CMS oral health education materials and tools for further improving children’s oral health.
Back-to-School Outreach Strategies
July 9, 2013
Learn how to engage schools in outreach strategies – including Campaign materials, tips on hosting enrollment events, engaging corporate and organizational partners, and conducting school outreach to provide families with eligible children with enrollment information.
Using Social Media to Amplify Outreach and Enrollment Efforts – Part Two
May 8, 2013
Find out how social media (e.g., Facebook, Twitter, blogs, etc.) can be integrated into Medicaid and CHIP enrollment activities organizations are implementing.
Using Media to Amplify Outreach and Enrollment Efforts – Part One
April 24, 2013
Learn how to engage local media (television, radio and print) and prepare for media interviews, and hear tips and best practices on using earned media to enroll more children in Medicaid and CHIP. The Connecting Kids to Coverage television and radio public service announcements are also showcased.
Allergies & Asthma Wave and Building Partnerships
February 28, 2013
Learn more about event ideas, tips for planning your events, communication tools that will be available for event promotion, earned media support and more for allergies and asthma seasonal outreach. Tips for building partnerships that can help promote and support events and engage lasting allies in campaigns are also discussed.
Messages that Motivate Enrollment in Medicaid and CHIP
January 29, 2013
Learn about messages that can make your outreach and enrollment efforts a success. Effective messages resonate with families in a clear, compelling way and motivate them to enroll their children in health coverage through Medicaid and CHIP.
Connecting Kids to Coverage National Campaign Launch
November 15, 2012
Learn about the Connecting Kids to Coverage National campaign and 2013 campaign strategies, including a discussion of the Wave activities, materials that will be developed, and available assistance.
Going Mobile with Text4Baby: A New Enrollment Service
December 9, 2010
The texting service Text4Baby has increased Medicaid and CHIP enrollment. Learn what state and community based organizations are doing to use this technology in the constantly changing digital environment.
- Audio (WAV 17.9 MB)
- Transcripts (PDF 141 KB)
- An Introduction to Text4Baby Presentation Slides (PDF 3.87 MB)
- Why Go Mobile Presentation Slides (PDF 1.59 MB)
- Virginia Outreach Plan Presentation Slides (PDF 551 KB)
- Baby Gateway and Enhanced Enrollment Presentation Slides (PDF 400 KB)
CHIP and Medicaid Enrollment Through Effective Messaging
October 12, 2010
Learn about what messaging resonates with families as their lives or economic situations change. Find out about the necessary tools that your organization needs to engage families when enrolling kids and teens.
- Audio (MP3 66.4 MB)
- Transcripts (PDF 269 KB)
- Reaching Uninsured Children in Challenging Economic Times Presentation Slides (PDF 718 KB)
- Getting the Message to the Right People Through the Right People Presentation Slides (PDF 228 KB)
- Consumer Voices: What Motivates Families to Enroll in Coverage Presentation Slides (PDF 579 KB)
School-Based Outreach Strategies that Make the Grade Webinar
July 29, 2010
Find out about school-based outreach and how one large health system in particular is working with school districts and non-profit organizations to enroll kids in Medicaid and CHIP.
- Audio (MP3 65.95 MB)
- Transcript (PDF 188.29 KB)
- Partnership for Healthier Kids Presentation Slides (PDF 2.45 MB)
- Helping Schools Help Families Get Health Insurance Presentation Slides (PDF 1.19 MB)
- Overview of Granite School District’s Medicaid Programs Presentation Slides (PDF 293.48 KB)
Promising and Innovative Outreach Strategies
March 31, 2010
Listen to some lessons learned from three grantees who have created innovative enrollment strategies for community based outreach.
- Video (M4V 50.2 MB)
- Audio (MP3 12.1 MB)
- Transcript (PDF 163 KB)
- Chat Transcript (PDF 106 KB)
- Lessons Learned and Practices from the Field Presentation Slides (PDF 117 KB)
Effective Pitching to Local Media Webinar
January 28, 2010
Learn how to think like a journalist and who to pitch your stories about children’s health insurance enrollment to so that the local media picks them up.