Outreach Strategies

Find materials that will assist your organization in playing a critical role in increasing awareness and understanding of children’s health insurance programs. Your assistance will help parents and guardians apply for coverage on behalf of their eligible, uninsured children.

These materials were designed to assist your organization in education and outreach efforts. It is not designed to be utilized in a linear fashion, so we encourage you to use the elements that are most helpful to your organization’s outreach efforts.

National Materials

These ads and postcards are designed to help families learn about the health insurance coverage available to their kids through Medicaid and CHIP.

National Children's Health Coverage Ad

National Children's Health Coverage Postcard

National Children's Health Coverage Ad En Español

National Children's Health Coverage Postcard En Español

School Outreach Materials

From the youngest children in preschool and Head Start, to teens in high school, America’s students are better equipped to excel when they are getting the health care services they need. Families trust information from their child’s school, so schools are natural partners for finding and enrolling eligible children. Outreach groups eager to work with schools should always start by reaching out to the superintendent or principal or other decision maker.

Ten Things Schools Can Do

Community Health Center Outreach Materials

Community health centers are in a good position to find and enroll eligible children, as most children getting care from community health centers are likely to qualify for Medicaid or CHIP. Health centers are reimbursed for the care they provide to enrolled patients. These funds can help health centers maintain quality care and enrich the health services they offer.

Ten Things Community Health Centers Can Do

Business Outreach Materials

Local businesses can help spread the word about the availability of children’s health coverage to both customers and employees, and help connect families with eligible children to application assistance.

Ten Things Local Businesses Can Do

Customizable Materials

You can get any of the below ads and postcards customized to meet your organization’s needs. See examples of how the materials can be customized below.

To customize materials, send an email to DesignServices@cms.hhs.gov with the subject line “Customize IKN Material - Request”. In the body of the email, please include the following information: